Colleges' Endless Pursuit of Students


With increasingly sophisticated data, universities are constantly courting prospective attendees. April is decision month for high-school seniors who still haven’t made up their minds about where they’re attending college next fall. With students applying to more schools than ever before—more than one-third now apply to at least seven schools—many seniors are likely weighing multiple offers as well as competing financial-aid packages.

Read the article here.

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